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Consumer behaviour

£24.99

Product description

Why do you choose the things you buy - such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to chuck them and why?

As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!
This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.
 If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practising now will help set you apart from the pack and boost your employ-ability. You could also dip into the Further Reading resources to help you with essays and exam revision - using these is a sure route to better grades.
 Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim's pick of Youtube videos that make the examples in each chapter come alive!
 
Book Condition: Shelf-worn. 

Item details

Author(s):
Jim Blythe
Condition:
Used: very good
Dimensions:
265x195x44
EAN-13:
9781446266458
Edition:
2nd edition
Format:
Paperback
ISBN-13:
9781446266458
Number of items:
1
Number of pages:
450
Publisher:
SAGE Publications

Standard UK Delivery (£3.95 per order)

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About this item

Why do you choose the things you buy - such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to chuck them and why?

As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!
This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.
 If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practising now will help set you apart from the pack and boost your employ-ability. You could also dip into the Further Reading resources to help you with essays and exam revision - using these is a sure route to better grades.
 Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim's pick of Youtube videos that make the examples in each chapter come alive!
 
Book Condition: Shelf-worn. 

Author(s):
Jim Blythe
Condition:
Used: very good
Dimensions:
265x195x44
EAN-13:
9781446266458
Edition:
2nd edition
Format:
Paperback
ISBN-13:
9781446266458
Number of items:
1
Number of pages:
450
Publisher:
SAGE Publications

Delivery & returns

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

We offer a 30 day no quibble returns policy. You can find out more about delivery and returns in our help section. You have the option of a full refund or exchange for an alternative item from the range.

This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £8.00

Outside Europe: £15.00

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