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Infinite value : accelerating profitable growth though value-based sales

£7.99 Out Of Stock

Product description

Infinite value : accelerating profitable growth though value-based sales by Mark Davies. Bloomsbury 2017. Hardback with dust jacket. In fine condition.

During the recessionary period of 2008-9, many organizations followed a business model that was ill-suited to long-term prosperity and strong profits, instead focusing on cost-cutting initiatives in order to survive. Post-recession, there is more optimism around investment, but changing from an entrenched cost-focused strategy can prove to be challenging. Infinite Value offers a value-based business model approach, which author Mark Davies argues is the most effective way forward for a business to thrive and grow in any economy. When a salesperson uses value-selling techniques to identify the needs of the customer, and can highlight how those needs are met by the product or service being sold, the customer becomes more invested in acquiring that offering, as well as more invested in the business itself. Although a value-based business strategy provides stronger competitive advantage and long-term profits for both the supplier and the customer, few organizations manage to work in this way for sustained periods. Infinite Value provides a seven-pillar model to help organizations understand and implement the concepts of value-based selling, including reviews of customer strategy, value propositions, strategic customers and value pricing.

Item details

Added value:
In fine condition
Author(s):
Davies M
Condition:
Used: very good
Dimensions:
24x15x1.75cm
Edition:
2017 edition
Format:
Hardback
ISBN-10:
1472935292
ISBN-13:
9781472935298
Number of pages:
319
Publisher:
Bloomsbury
Title:
Infinite value : accelerating profitable growth though value-based selling

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About this item

Infinite value : accelerating profitable growth though value-based sales by Mark Davies. Bloomsbury 2017. Hardback with dust jacket. In fine condition.

During the recessionary period of 2008-9, many organizations followed a business model that was ill-suited to long-term prosperity and strong profits, instead focusing on cost-cutting initiatives in order to survive. Post-recession, there is more optimism around investment, but changing from an entrenched cost-focused strategy can prove to be challenging. Infinite Value offers a value-based business model approach, which author Mark Davies argues is the most effective way forward for a business to thrive and grow in any economy. When a salesperson uses value-selling techniques to identify the needs of the customer, and can highlight how those needs are met by the product or service being sold, the customer becomes more invested in acquiring that offering, as well as more invested in the business itself. Although a value-based business strategy provides stronger competitive advantage and long-term profits for both the supplier and the customer, few organizations manage to work in this way for sustained periods. Infinite Value provides a seven-pillar model to help organizations understand and implement the concepts of value-based selling, including reviews of customer strategy, value propositions, strategic customers and value pricing.

Added value:
In fine condition
Author(s):
Davies M
Condition:
Used: very good
Dimensions:
24x15x1.75cm
Edition:
2017 edition
Format:
Hardback
ISBN-10:
1472935292
ISBN-13:
9781472935298
Number of pages:
319
Publisher:
Bloomsbury
Title:
Infinite value : accelerating profitable growth though value-based selling

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