Paperback, 2012, Oxford University Press. In very good condition. Presenting an integrated media and text solution to teaching Operations Management!
Take this opportunity to provide your students with a new, innovative learning package which clearly demonstrates the relevance of operations to everyday business activities.
Aware that students taking their first module in Operations Management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, making OM relevant and meaningful to students new to the subject. Starting from students' interactions with operations management, perhaps as a customer or part time employee, the authors guide the readers through the management of operations, before exploring the design
techniques and the strategy of OM, thereby mirroring students' future experiences as graduates.
Packed full of case material and examples from companies that students can easily relate to such as Domino's, EasyJet, and Ticketmaster, this text challenges the reader to think about real business issues and what they might encounter in their future careers. Real life problems are also used to carefully explain quantitative data.