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Pharmaceutical Marketing by Brent L. Rollins (Author), Matthew Perri (Author)

£34.99

Product description

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer's perspective; and Chapter The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P's" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation. Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist. Key Features - "Case in Points" - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example - Discussion Questions - 10 questions per chapter to facilitate active learning and student participation - Unique Chapters - Social Media and The New 4 P's of Pharmaceutical Marketing * Each new text includes an access code for the Student Companion Website. Electronic and eBook formats do not include access to the Companion Website.

Item details

Author(s):
Brent L Rollins (author), Matthew Perri (author)
Condition:
Used: very good
Dimensions:
229 x 152 x 16 mm
Edition:
9 April 2013
Format:
Paperback
ISBN-13:
978-1449697990
Number of pages:
282
Publisher:
Jones & Bartlett Publishers

Standard UK Delivery (£3.95 per order)

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About this item

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer's perspective; and Chapter The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P's" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation. Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist. Key Features - "Case in Points" - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example - Discussion Questions - 10 questions per chapter to facilitate active learning and student participation - Unique Chapters - Social Media and The New 4 P's of Pharmaceutical Marketing * Each new text includes an access code for the Student Companion Website. Electronic and eBook formats do not include access to the Companion Website.

Author(s):
Brent L Rollins (author), Matthew Perri (author)
Condition:
Used: very good
Dimensions:
229 x 152 x 16 mm
Edition:
9 April 2013
Format:
Paperback
ISBN-13:
978-1449697990
Number of pages:
282
Publisher:
Jones & Bartlett Publishers

Delivery & returns

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

We offer a 30 day no quibble returns policy. You can find out more about delivery and returns in our help section. You have the option of a full refund or exchange for an alternative item from the range.

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Outside Europe: £15.00

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