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Start with the future and work back

WAS £14.99 £8.99

Product description

Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory's role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.

At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment.

Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance's immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive.

The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.

Item details

Author(s):
Bruce Weindruch
Condition:
As new
Dimensions:
224x146x20
EAN-13:
9780761867555
Edition:
2016
Format:
Hardback
ISBN-10:
0761867555
ISBN-13:
9780761867555
Number of items:
1
Number of pages:
179
Publisher:
Hamilton Books
Title:
Start with the future and work back

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About this item

Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory's role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.

At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment.

Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance's immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive.

The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.

Author(s):
Bruce Weindruch
Condition:
As new
Dimensions:
224x146x20
EAN-13:
9780761867555
Edition:
2016
Format:
Hardback
ISBN-10:
0761867555
ISBN-13:
9780761867555
Number of items:
1
Number of pages:
179
Publisher:
Hamilton Books
Title:
Start with the future and work back

Delivery & returns

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

We offer a 30 day no quibble returns policy. You can find out more about delivery and returns in our help section. You have the option of a full refund or exchange for an alternative item from the range.


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