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The TV brand builders

£10.99

Product description

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

Item details

Author(s):
Andy Bryant, Charlie Mawer
Condition:
Used: good
Dimensions:
234x156x19
EAN-13:
9780749476687
Edition:
2016
Format:
Paperback
ISBN-13:
9780749476687
Number of items:
1
Number of pages:
328
Publisher:
Kogan Page

Standard UK Delivery (£3.95 per order)

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About this item

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

Author(s):
Andy Bryant, Charlie Mawer
Condition:
Used: good
Dimensions:
234x156x19
EAN-13:
9780749476687
Edition:
2016
Format:
Paperback
ISBN-13:
9780749476687
Number of items:
1
Number of pages:
328
Publisher:
Kogan Page

Delivery & returns

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

We offer a 30 day no quibble returns policy. You can find out more about delivery and returns in our help section. You have the option of a full refund or exchange for an alternative item from the range.

This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £8.00

Outside Europe: £15.00

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