540 pp. Used - Very Good, approaching Fine. Clean boards, spine, pageblock, and pages. No annotations. Crisp and tightly bound. Dust jacket Good, with just minimal edgewear.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. It details the study of audiences and how it is changing in relation to digital media. The book recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world. The book offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today. Further, the book argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them.
Includes contributions from some of the most outstanding international scholars in the field.
The "Handbook of Media Audiences" is one of the "Global Handbooks in Media and Communication Research" series. Edited by Virginia Nightingale.