Cookies on oxfam

We use cookies to ensure that you have the best experience on our website. If you continue browsing, we’ll assume that you are happy to receive all our cookies. You can change your cookie settings at any time. Find out more Accept

Feedback

Free returns

-

Free standard UK delivery

-

All profits fight poverty

Keep up with Oxfam's Online Shop

© 2015. Oxfam is a registered charity in England and Wales (no 202918) and Scotland (SC039042). Oxfam GB is a member of Oxfam International.

Marketing modernity

£29.99

Product description

In this innovative study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre.

Uncovering new sources, including previously neglected films, industrial documentation, memoirs, trade and popular periodicals, the book reveals a rich landscape of popular entertainments during the mid to late nineteenth and early twentieth centuries, and charts the development of film institutions in relation to this complex industrial context.

Marketing Modernity re-evaluates the relationship between early film and the broader cultural conditions of industrial modernity. Investigating such diverse topics as performance practices in music hall and magic theatre, the celebrity of adventurer-cameramen, and the exhibition of everyday life on screen, Kember argues that early film shows offered new opportunities to recover a sense of intimacy - a quality that was popularly considered to be under threat in the rapidly modernising world of the 1890s and 1900s.

Item details

Author(s):
Joe Kember
Condition:
As new
Dimensions:
234x156x24
EAN-13:
9780859898010
Format:
Hardback
ISBN-10:
0859898010
ISBN-13:
9780859898010
Number of items:
1
Number of pages:
296
Publisher:
University of Exeter Press
Title:
Marketing modernity

Standard UK Delivery (£3.95 per order)

Delivery FAQs

Ts & Cs
Delivery FAQs

Free returns

within 30 days.
Returns policy

About this item

In this innovative study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre.

Uncovering new sources, including previously neglected films, industrial documentation, memoirs, trade and popular periodicals, the book reveals a rich landscape of popular entertainments during the mid to late nineteenth and early twentieth centuries, and charts the development of film institutions in relation to this complex industrial context.

Marketing Modernity re-evaluates the relationship between early film and the broader cultural conditions of industrial modernity. Investigating such diverse topics as performance practices in music hall and magic theatre, the celebrity of adventurer-cameramen, and the exhibition of everyday life on screen, Kember argues that early film shows offered new opportunities to recover a sense of intimacy - a quality that was popularly considered to be under threat in the rapidly modernising world of the 1890s and 1900s.

Author(s):
Joe Kember
Condition:
As new
Dimensions:
234x156x24
EAN-13:
9780859898010
Format:
Hardback
ISBN-10:
0859898010
ISBN-13:
9780859898010
Number of items:
1
Number of pages:
296
Publisher:
University of Exeter Press
Title:
Marketing modernity

Delivery & returns

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

We offer a 30 day no quibble returns policy. You can find out more about delivery and returns in our help section. You have the option of a full refund or exchange for an alternative item from the range.

This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £8.00

Outside Europe: £15.00

Volunteer listed

Wonder how this unique item ended up online?

Most of the second-hand items you see online have been donated, by supporters like you, to our high street stores. Each item is then priced, photographed and listed on this site by our amazing team of volunteers from across the country.

After you have bought your item, our team of volunteers package and dispatch it from the Shop straight to you or your chosen recipient.

All profits from the sales of our goods go towards funding Oxfam's work around the world. We rely on your donations to sell online so please keep the cycle of goodness going!

Oxfam Bookshop Brighton

Welcome to Oxfam Bookshop Kensington Gardens, in Brighton's world famous North Laine.

We have an eclectic selection of books, ranging from Fiction to Philosophy, and everything in between. Pop in and immerse yourself in books to suit all ages and tastes. 

If you fancy something visual or audible then we invite you to browses our Vinyl, CDs, DVDs, Blu-rays and Games collections.

We also stock a variety of Fair Trade food products, as well as a large selection of ground coffee by Cafe Direct and Grumpy Mule; and chocolate by Divine and Cocoa Loco, and not forgetting greetings cards for every occasion, including cards by Cath Tate, as well as beautiful and original gifts & accessories Sourced by Oxfam.

For those hard to find collectables and other interesting niche items, please take a look at our online shop.




View Shop