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The Case against Reality: How Evolution Hid the Truth from our Eyes

£13.99

Product description

A groundbreaking examination of human perception, reality and the evolutionary schism between the two. Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? We see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

Item details

Author(s):
HOFFMAN, Donald D
Condition:
As new
Dimensions:
240x162x28
EAN-13:
9780241262627
Edition:
First / second impression (2019)
Format:
Hardback
ISBN-13:
9780241262627
Number of items:
1
Number of pages:
250
Publisher:
Allen Lane

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About this item

A groundbreaking examination of human perception, reality and the evolutionary schism between the two. Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? We see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

Author(s):
HOFFMAN, Donald D
Condition:
As new
Dimensions:
240x162x28
EAN-13:
9780241262627
Edition:
First / second impression (2019)
Format:
Hardback
ISBN-13:
9780241262627
Number of items:
1
Number of pages:
250
Publisher:
Allen Lane

Delivery & returns

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This item will be dispatched to UK addresses via second class post within 7 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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